We’ve built Customer Relationship Management Systems and have created a Bulk Email System capable of sending out millions of emails a week so we know what’s good, what’s bad and what could be better. We wanted to create a system that is useful, is easy to use and most importantly will improve your marketing message and business productivity. Mailglu is the result. Built from the ground up mailglu is an email and marketing solution designed to get the message your business is trying to convey out to your customers and beyond… and continue doing that automatically.
Powerful Data Handling
Use a scalpel instead of a hammer to get your message across
Using a revolutionary rule based data processing engine at it’s core mailglu sends tailored messages to individuals and groups based on their interests and your goals. We’ve gone to great lengths to create a powerful data processing system so you can segment and categorise your list data.
We’ve also included a geographic search facility so you can organise your data based on location.
INTUITIVE TEMPLATE CREATOR
First impressions count
Choose from a range of eye catching templates that have been constructed to look great in desktop Outlook, Apple Mail, Google Mail and on mobile devices for iPhone and Android.
The mailglu template creation system has a familiar look and feel if you’ve used other digital marketing systems. It’s also remarkably simple to use for beginners with features such as drag and drop and a modern, accessible user interface. We’ve additionally implemented advanced features such as smart images to avoid the resizing and manipulation of images. Of course there’s also an HTML editor for creation of your own messages from scratch.
Working for you around the clock
Mailglu does everything you’d expect a modern email marketing tool to do such as bulk email and list management. In addition to this we’ve exceeded the limitations of our competitors with the inclusion of a rule processing system that automatically handles new data (imported from your website or systems) and processes rules accordingly. This powerful system will be an integral part of your business and allow you to react to customer events automatically.
Both Bulk & Target Mail Supported
Broadcast your message to all or send something personal
Choose to send emails via the traditional ‘one message for all’ approach or send a more dynamic, customised message based on your customer’s interests and how they’ve interacted with you in the past.
On occasions when automatic emailing is not suitable you can send general messages to your consumers regardless of data criteria. You can also set other campaign rules such as a link following to trigger further messages and tagging.
Reactive Rule Processing
Relax, mailglu will get it done for you
Mailglu actions will revolutionise your possibilities for customer contact. You can automatically send emails to say thank you for an order, make a note to follow up in a week, or something specific to your business.
Events happen when; a new recipient is added by import or by a data source (e.g. your website), an order is received on your online store, a new CRM contact is added, a link is followed in your emails, and much more. Once an event is raised you can do a number of actions such as tweeting, adding tasks, email notifications, tagging, adding and removing from lists etc.
We’re putting in more actions all the time based on your feedback so let us know if you need a particular event/action. How you work with events and rules is entirely up to you and your business.
External Data Sources and Integration
Speaking your system’s language
We can write custom integration routines or you can choose from supplied plugins such as simple FTP import, Web service access, WordPress, Magento, Xero and more.
We’re experts in talking to other systems whether a CMS, an Accounting System or an old ERD we can liaise with your developers or web designers.
Once you’ve activated your data source it can be scheduled to run daily to bring in your new data automatically and execute your campaign rules and actions.
Calling Creative Agencies
Do you manage campaigns for multiple clients?
Mailglu is designed to be controlled by you as an agency to allow flexible content creation, client and protected lists, as well as account management billing.
Having worked in this environment ourselves we know handling multiple clients using other marketing solutions is a time consuming process. To this end Mailglu supports the following extended features to creative agencies and organisations managing multiple clients.
- As the agency you have the controlling account. It is you who invites the client to join and you can control their access.
- Billing and tariffs are on a per client basis. We send invoices direct to the client if you wish.
- You have access all features of your clients account and help set up messaging and rules on their behalf.
- You can upload data and segment data for each client.
- You can share special protected recipient lists with your client without them seeing the contact data.
- You can invite clients to join and have access to their account including messages, rules and data.
Contact us today for more details on Agency Mode and how we can help you