Take A Tour Of Mailglu

See how easy it is to get started with Mailglu's advanced features

Here you’ll find some helpful resources to familiarise yourself with mailglu. If you’ve used email marketing or online cloud based systems in the past then you will easily become accustomed to the layout and operation of our system. There are some straightforward but essential components to mailglu that you will need to understand in order to gain the most from our system. We’ll also acquaint you with the innovations of mailglu that allow us to offer you so much flexibility.  Get started as we introduce you to the future of email marketing!

Mailglu operates using the following concepts:



Within mailglu you have what we term as “Recipients”.  This is all the contact information you have for your customers, subscribers and potential customers.  Recipients are brought in via a variety of methods such as manual import of CSV (Comma Separated Value) file or through one of the automatic import processes you define such as FTP import.

A recipient record is made up of the several core fields including forename, surname, full name, organisation, email, phone number etc.  This helps up process your data quickly and also consolidates generic data to core values.

If you have further data, for example a car license number, mailglu also stores this against the recipient so you can perform advanced searches and segmentation on your data with the possibility of including this information in messages. In addition to this, location information is stored against a recipient, providing you include a postcode.


These are logical groupings of recipients.  Lists are useful because they allow  you to group recipients by a particular data source, data value or tag.  For example you may have a list for people from London or those within a 10 mile radius of a given postcode.  Alternatively, you could group people by source such as website subscribers.  The amount of lists you can create in mailglu is limitless and recipients can belong to as many you regard to be necessary.  You can also add more than one list to a campaign and mailglu will automatically remove any duplicate recipients.


Tags are text snippets that you can assign to a recipient. They act as filters against recipients for searching, as well as segmentation for list creation and for targeted campaigns.

Tags are also used in rule conditions so you can include advanced logic in your campaign rules. You can have as many tags as you wish in mailglu and have the ability to assign multiple tags to each recipient. To get the most out of your data it’s advisable to keep the use of these tags to a minimum.


In contrast to many other email marketing systems today where the ‘message’ or email template is at the root to the operation of the system, mailglu encourages you to build a library of different messages and spread these messages across different campaigns.  This means you can send messages and data across campaigns depending on rules and when you wish to circulate your information. You can have as many messages as you deem necessary in mailglu with ease of use maximised through the Message Creation system which employs a simple drag and drop interface.


Once you’ve imported your lists, segmented the data into target lists and created your messages you are ready to start sending emails and start engaging with your contacts.  The Campaign is the hub of the engagement process in mailglu.  Here you can assign lists, set up rules and initiate a bulk send of messages to all users in your selected lists.   We also track campaign performance such as bounce and failure rates, engagement and device usage.  This is also displayed in the campaign screen in mailglu. Again, you can have as many campaigns in mailglu as you need without restriction.


This is where mailglu pulls away from its competitors and will transform the way you do your online marketing. Rules are processes that allow you to define from an event, for example a new website subscriber, and set how long to wait and what happens next.

For example you may have an event in your campaign for a new website subscriber. This will be automatically imported using the Mailglu Email Processor data source component which will catch the new subscriber email from your website and automatically create a new recipient. From here a “New Recipient” event is called. By setting up a rule we can catch this event and do something (known as an ‘Action’) either or immediately or at a specified time in the future. In this case we’ll send a “Welcome Message” in a days time.

There are a number of actions already in mailglu and we’re adding more all the time. Currently you can send a message, add a task to complete an action such as calling a contact, Tweet, reach somebody by email, move to another list, remove from a list, tag the recipient and more. Rules can also have assigned ‘Conditions’ where you decide what the next action is in the chain. Mailglu even has an integral Javascript engine to allow you to do advanced conditions and actions.

In terms of events, mailglu presently offers the following events; New Recipient, New Order, Link Followed and once again we’re continuously adding more based on your feedback. Campaign rules can be as simple or sophisticated as you consider necessary and can be used for a great deal more than email marketing.

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Video Walkthroughs

Uploading A List

This quick tutorial introduces you to lists.  It walks you through the process of manually preparing a list and uploading to Mailglu.  The video then walks you through setting the target list, assigning properties and tags before final processing.


Here we show you how to create messages in Mailglu.  The video demonstrates starting with a blank template, presented with a completely empty message.  From the template editor screen we show how to drag and drop elements, setting image sources and entering text.  We also show how to set embedded data.

Campaigns and Rules

The third video in the Mailglu Walkthrough Series demonstrates how to create and set up a new campaign.  We also show how to send a bulk email campaign from within this set up and finally, we show how to create rules in Mailglu and walk through the process of creating a number of linked rules in a simple ruleset.